Snapchat and Skillenza together announced the winners of the first Lensathon in India. With the aim of making augmented reality even more accessible to Indian creators, the online hackathon was open for national participation in May, encouraging participants to create AR experiences using Snap’s Lens studio.
The Lensathon received an overwhelming response, with over 1000 entries submitted from creators based all over India. Seven winners were selected by a panel of expert judges – including Snap’s SVP of Camera Platform, Eitan Pilipski and Global Head of Creative Strategy, Jeff Miller – and were picked for their originality, creativity and technicality of the design, as well as engagement with the community. They will receive a range of prizes including cash, Snap Spectacles and Snapchat swag.
The winners are a mixture of students and professionals in their early twenties based across the country. The lenses were inspired by a variety of themes including ‘Work From Home’, ‘Real Friends’, ‘Indian Summers’ and a social cause of choice. Twenty year old Akash Bajpai’s lens provides much needed entertainment to Snapchatters tired of working from home. Apoorva Pise, a computer science engineering student based in Kolhapur, created an intriguing space portal effect and 21-year-old Altafa Ansari’s lens – ‘Cosmic Architect’ – is a beautiful depiction of how large things are made up of small particles.
One of the winners Vishal Yadav, 21 from Silvassa said, “I was looking to create something found in the real world, but virtually. Creating lenses helps me think from a user’s perspective and brainstorm for new ideas. Learning from scratch and observing the Lens created by Official Lens Creators pushed and inspired me to create something beyond a conventional lens. Combining this inspiration with the brief provided, gave me a blueprint to work on.”
“The Lensathon was not just a hackathon, but a pathway for many young minds to acquire new skills like Augmented Reality, and probably make a career out of it. It was one of the most well-received hackathons to have happened on our platform in the last few years. The content provided by the Snapchat team coupled with the hands-on virtual workshops helped the participants understand, and create many incredible Lenses. This hackathon was an amazing outlet for creativity and design. We would love to partner with Snapchat in bigger and larger activities for the Indian developer community,” said Subhendu Panigrahi, Co-Founder & CEO, Skillenza.