The Indian Premier League (IPL) was commenced to begin from 29th March, but the Coronavirus outbreak lead the fans deprived from the biggest sporting event of the country. IPL has become a part of people. Not only it’s a loss for the players, BCCI and Broadcaster but also fans. Every year, during this period every big events gets cancelled because people attention shifts towards IPL. So here we look back to 10 years of IPL.
How was IPL formed?
IPL came into existence because of ICL(Indian Cricket Legue) founded by Zee Entertainment Enterprises. BCCI was not pleased with ICL as it was considered a private League. To prevent players, from being a part of ICL, BCCI( Board Of Control For Cricket In India) launched IPL with hefty price money and more monetary gains for the team owners. BCCI, Vice President then was considered as the man behind the idea of IPL.
“The IPL has been designed to entice an entire new generation of sports fans into the grounds throughout the country. The dynamic Twenty20 format has been designed to attract a young fan base, which also includes women and children”, Lalit Modi said during the launch of IPL.
IPL is most attended cricket league in the world and in 2014 IPL became the sixth most attended sports league in the world. IPL became the first sporting event to be broadcasted on YouTube. The brand value of IPl in 2019 was ₹475 billion according to Duff & Phelps and IPL contributes nearly ₹11.5 billion to the GDP of Indian Economy.
TV Impression Of IPL
IPL gets one of the highest TV impression during March, April and May. TV impression of 2018 witnessed a growth of 41% as compared to 2016. There was also sharp increase on average time spent watching IPL. It increased from 28 minutes in 2016 to 34 minutes. Chennai Super Kings and Mumbai Indians receives the highest viewership, while Delhi Capitals and Rajasthan Royals receives the lowest TV viewership.
In 2008, the title sponsor was with DLF India’s largest Real-Estate developer. DLF secured the rights of IPL for 5 years term at a whopping amount of 500 Crore. After 2012, PepsiCo bought the title sponsorship rights for 397 Crore for five years term, however the deal was terminated within two years before the expiry of the deal. The deal was then transferred to Chinese Mobile brand Vivo for 200 Crore. In 2017, Vivo retained the title rights till 2022 at a whopping amount of 2,199 Crore.
Although IPL also involved many controversies whether banning of Chennai Super Kings and Rajasthan Royals or Sreesanth’s fixing scandal still IPL took Indian Cricket to the next and made India a Cricket Superpower.