News Sports Nestlé brings Athletes under the Umbrella Milo NIDJAM

Nestlé brings Athletes under the Umbrella Milo NIDJAM

MILO HOMEGROUNDNestlé India introduces MILO HOMEGROUND which brings together, India’s best track and field athletes under the umbrella of the Milo National Inter District Junior Athletics Meet (MiloNIDJAM) called The MILO HOMEGROUND.


MILO® HOMEGROUND brings forth a path-breaking extension of its worldwide legacy of over 86 years of nourishing young champions by providing nutritious energy and the inspiration to grow with sports.  MILO® HOMEGROUND will roll out workout videos inspiring kids to enjoy effective and easy exercises demonstrated by leading AFI sporting heroes like Hima Das, Neeraj Chopra, KT Irfan, Md. Anas Yahiya, MR Poovama and many more. These videos will be available for free on the social media handles of MILO® (@MiloIndia) and MILO® NIDJAM (@MiloNidjam).

Also Read : Track and field athletes are all set to resume training from today

And MILO® HOMEGROUND won’t leave parents behind! Sports and fitness role-models like Shikhar Dhawan, Mandira Bedi and other celebrities are stepping-up to share their own experiences of MILO® HOMEGROUND with their kids. They want to encourage their followers and the community at large to start inculcating physical exercise into the child’s routine with MILO® HOMEGROUND – and share their experiences online. For every exercise video that is posted on the MILO® Facebook and Instagram handle (@MiloIndia), the parent will be given a MILO® GREEN CARD to reward their child as appreciation and encouragement for having completed the exercise.

Each MILO® GREEN CARD is a fascinating collectible autographed by a famous athlete. Parents can motivate their kids to collect all 6 MILO® GREEN CARDS:  some exciting surprises await those who earn the entire collection.

Commenting on the launch of the campaign, Mr. Vineet Singh, Director – Dairy, Nestlé India said, “In more than 50 countries, MILO® inspires parents on the importance of sports in helping their kids achieve everyday victories that instil values to help them succeed in life. MILO® HOMEGROUND aims to create opportunities for these everyday victories and get kids to stay active even while staying home. In collaboration with the Athletics Federation of India and the AFI athletes as part of MILO® NIDJAM, we are excited to offer fun exercise routines that children can do at home – by themselves or with parents. When a child successfully completes an exercise, they can win the MILO® Green Card, which rewards positive behaviour”

The President of Athletics Federation of India, Mr. Adille Sumariwalla said, “Sports in the life of a growing child is most fundamental. An active lifestyle leads to healthier families and this kind of lifestyle begins at home. The partnership with MILO®, a brand who stands for giving nourishing energy to kids for an active and healthy lifestyle, is going to help us to spread this message to the country at large. What started as a partnership at back of the National Inter District Junior Athletics Meet last year, has grown to a digital playground led by AFI’s top athletes and India’s loved celebrities. We are proud to associate with MILO® HOMEGROUND and will encourage people to spread the message of active energy far and wide.”

Mandira Bedi’s video link-

M.R. Poovamma’s video-

Md. Anas Yahiya’s video link-


More articles


Please enter your comment!
Please enter your name here

Must Read

Flt Lt Shivangi Singh to become first women pilot in IAF to fly Rafale

Flight Lieutenant Shivangi Singh is set to become first women pilot in Indian Air Force (IAF) to fly Rafale fighter jets, as reported by...

MOTO E7 Plus Launched with Snapdragon 460, 5000 mAh Battery

Motorola India, Lenovo-owned company has launched MOTO E7 Plus with the latest Qualcomm Snapdragon 460 processor. It...

Ayushmann Khurrana is the only Indian actor in Time’s 100 Most Influential People of 2020

On September 22, TIME released their list of 100 Most Influential People of 2020. The highly talented Ayushmann Khurrana is in that list and...

“I haven’t batted for a long time. 14-days quarantine time doesn’t help”, fans not happy with MS Dhoni batting at lower order

After CSK's loss in their 2nd match against Rajasthan Royals many CSK fans were disappointed with Captain cool batting lower down the order when...