The Indian mobile manufacturer, Micromax is coming back in the market very very soon with their latest ‘IN’ Mobiles. Rahul Sharma, co-founder of Micromax India has promised to provide value for money smartphones to the users. As Indians found that the Indian company Micromax is making a comeback, they trend #MicromaxIsBack, #IndiaKeLiye, #inmobiles, #INForIndia on Twitter two show their love and interest towards Micromax.
To announce their big comeback in the market, they have released an exclusive video of Rahul Sharma talking about the journey of Micromax from a small business to India’s largest mobile manufacturing company and world’s 10th largest mobile manufacturer.
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On 16th October, 2020 India witnessed a small teaser of the big comeback of their most favourite Desi(local) mobile brand, Micromax in the Indian market. If you go around and ask any adult in India, which is your first smartphone? Most of them will answer Micromax because it was India’s largest mobile company back in the days.
After the controversy and allegations made on Micromax back in 2016, it has lost all it’s reputation. People stopped trusting the brand and later boycotted it. But as the wave of Atmanirbhar Bharat has started to flow, Indians demanded to bring back Micromax in the market.
Currently majority of the Indian smartphone market is captured by Chinese companies. There are very few local companies who are able to sell their products. Micromax’s comeback will definitely put the competition back in track in several price segments. Micromax teases the IN series smartphone in their website now which confirms launch is closer.
In an interview with Indian YouTuber, known as Technical Guruji, Rahul Sharma shared some exclusive details about the comeback and the upcoming mobiles they are going to offer. Rahul said, “Micromax is coming up with a new mobile lineup named as ‘IN’. It will have a stock android experience and users will witness better processor. Rahul Sharma denied the rumors of using MediaTek Helio G25 and Helio G35 in their new series smartphone. He pointed that Micromax won’t be providing bloatware, Ads in their smartphone which disrupts the user experience.
He confirmed that their smartphones will get launched in between Rs 7000 – Rs 15,000. Later on, they will launch their smartphones in budget series too but as of now they will be focused on and above Rs 7000 price segment. Rahul Sharma said, Micromax IN series will be disrupting the market at each price segment where they will get launched.
There comes a great joy for users, waiting for an Indian brand to launch smartphones. Co-founder of Micromax hinted towards the launch of new smartphone under IN series, i.e., users will be able to see the launch of Micromax In series smartphone early November.
Rahul Sharma, talked about the rebranding of smartphones. He simply told that some of their smartphone were made in partnership but those were few models.
Reactions of Twitter Users on #MicromaxIsBack
As Micromax used #MicromaxIsBack, users shown their love for Micromax on Twitter with #MicromaxIsBack, #IndiaKeLiye, #inmobiles, #INForIndia and some of them shared some memes too.