A new logo of Sports Authority of India(SAI) has been unveiled by Sports Minister Kiren Rijiju on Wednesday. This is the first time that the logo has been changed by the apex sports body since it’s inception in 1982.
The new logo showcases ”SAI” in bold letters with depiction of an athlete”s flight to success in the background.
The logo was unveiled in A brief ceremony was organised at the Major Dhyan Chand National Stadium where the logo was unveiled.
Delhi: Union Sports Minister Kiren Rijiju unveils the new logo of Sports Authority of India (SAI). pic.twitter.com/CdpLBb1tKN
— ANI (@ANI) September 30, 2020
The ceremony was also attended by Sports Secretary Ravi Mittal, SAI Director General Sandip Pradhan and Indian Olympic Association President Narinder Batra among others.
Sports Minister Rijiju addressing on the function said that soon after taking charge of the ministry, he proposed to change SAI”s logo and make it more simple and meaningful.
“The new logo is small but it’s meaning and goal is big. Logo is the identity of any organisation. SAI has been promoting sports in India for a long but it’s old logo looked long and cluttered to me. So, I thought of a short logo where SAI”s name is more visible. The new logo is thought of simplicity,” he said.
“The new logo would be easier to display and would easily get imprint in anyone’s mind.”
Kiren Rijiju reiterated his vision to witness among the top 10 countries in the 2028 Los Angeles Olympics.
“In every work (we do), aim and objective is very important. There should be a target in mind and our target is to finish in the top 10 in the 2028 Olympics.
“But to achieve that target, you need time and so we have taken an eight-year target. I have no doubts we can achieve our goal,” the minister said.
(With Inputs from PTI)