After the ongoing rift between India and Pakistan, Pakistani government has announced that all the films and TV commercials that are produced in India or are featuring Indian artists will be banned in Pakistan. Pakistani government has also decided to crackdown on sale of Indian content available in form of CDs in local market.
PEMRA ‘Pakistan Electronic Media Regulatory Authority’ released an official statement, “Appearance of Indian characters on Pakistani TV screen aggravates miseries of Pakistanis who are concerned over India’s cruel act on our Kashmiri brothers”.
Whenever there’s a tense atmosphere between two nations, there’s a ban on Bollywood movies. Bollywood movies are hugely popular in Pakistan. Therefore, a complete ban on Bollywood movies, which is one of the major entertainment source for the people living there, will lead to piracy which in turn will hamper Bollywood Industry.
The Interior Ministry of Pakistan had already started crackdown on Indian Movies in Islamabad and soon it will be expanded to other parts of the country. Pakistan’s contribution to Indian Box Office is 4-6%, while the Pakistan film industry depends up to 50-60% on Bollywood and Hollywood.
On February, Pakistan had banned Indian movies after (Indian Air Force) IAF’s air strikes on Balakot.
It’s important to understand how such bans will impact Indian Film Industry as well as Pakistan.
2 out of 20 locally produced movies makes money in Pakistan. Pakistan Entertainment Industry is more dependent on their dramas than movies.
On an average, a Bollywood movie earns around 4 to 5 Cr in Pakistan box office.
In addition, the ticket prices are lower in Pakistan as compared to other overseas markets and Pakistan is not the market where studios put equation of their revenues.
Indian movies attracts strong footfalls in Pakistan, therefore, a complete ban on Bollywood films might cause loss to the distributors and exhibitors of Pakistan.
Last year, KGF did a good amount of business in Pakistan and movies like Sanju, Sultan and Fan registered big hits in Pakistan. Trade Analyst Komal Nahta said,
”Pakistan had become a hot territory for Bollywood films especially for big films with big star cast. Indian films did depend upon Pakistan for fairy good amount of overseas business”.
It’s not that people of Pakistan will not be able to see Bollywood movies. It’s just that officially the money will not come to industry, Piracy will be the biggest concern. It’s very clear from the ongoing situation that both, industry as well as the Nation will suffer.