News Sports Vivo cancels sponsorship deal with IPL for 2020

Vivo cancels sponsorship deal with IPL for 2020

IPL
IPL

Vivo cancels sponsorship deal with IPL for this year, after it faced backlash and criticism across all social media platforms

After the ongoing debate about Vivo sponsoring 13th Edition Of IPL when the border and trade tension between India and China is growing, IPL Governing Council,BCCI and Vivo on mutual agreement has decided to break the sponsorship deal for this year.

However according to latest reports, the tech giant will be again back as a title sponsor in the 14th edition of the tournament and continue till 2023. The decision to cancel the contract came after BCCI and IPL faced strong backlash across all social media platforms. The sentiments of people forced the Governing Council and the Chinese mobile manufacturing company to cancel the deal.

ALSO READ: IPL 13 timings shifted from 8 PM to 7:30 PM, final to be played on November 10 in UAE

The backlash was so harsh that people started trending #BoycottIPL and #BoycottVivo on twitter. Both the brands couldn’t afford so much of negativity during this tough times.

The Chinese Mobile Manufacturing Company, VIVO bagged the title sponsorship rights for a whopping amount of Rs 2,199 Crore for 5 year team, paying Rs 440 Crore each year. Before VIVO, soft drinks company PepsiCo was an official title sponsor, but the later walked out of the deal in 2016.

However there some key questions, which  the Board and the Governing Council needs to answer. When the tournament is on the verge of starting, the stakeholders needs to crack a proper sponsorship deal which levels the brand ‘IPL’. A big part of revenue will be missed this year because the matches can be played behind closed doors.

“Even if the Board can get a replacement at 50% of the value, it’ll be an achievement. Anything more than that will actually be a shot in the arm. Let’s hope things settle amicably. The IPL has been planned and everything’s set,” industry stakeholders said to TOI.

IPL is set to begin from September 19 in UAE with final being played on November 10. All the franchises will leave their base by 26th August, keeping minimal time of 1 month for practice.

Sourav Chakraborty
Trying to walk on the path of hard work to attain Success!!! Writer and Co-founder of InfotOnline

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Must Read

Tamannaah, Nithin and Nabha Natesh to star in Telugu remake of ‘Andhadhun’

Tamannaah and Nabha Natesh are all set to be a part of Telugu Remake of Hindi superhit movie 'Andhadhun'. The male lead will be...

RCB new anthem song out now, #PlayBold

RCB (Royal Challengers Bangalore) new anthem song is out now and it surely gives us goosebumps and a sense of pride. Royal Challengers Bangalore is...

Akhil & Pooja Hegde’s film ‘Most Eligible Bachelor’ resumes shooting

Akhil Akkineni and Pooja Hegde resumes shooting for their upcoming film 'Most Eligible Bachelor'. On July 29, the film got a new release date. Most...

Nepal claims Indian cities Dehradun & Nainital under ‘Greater Nepal’ Campaign, following Communist China

In a brand new approach to provoke India, Nepal has launched a new campaign named as 'Greater Nepal' that includes  claims on Indian cities...