The wait is finally over, the most celebrated cricket tournament will be back in the action. You will witness Virat Kohli timing those cover drives while Dhoni hitting those monstrous sixes. Bumrah’s missile Yorkers David Warner’s aggression and Steve Smith’ masterclass. The country and the franchises will be divided but working towards the same goal.
However the biggest question is, will this IPL create new viewership records, and set a benchmark ? When the $6.7 Billion Brand (IPL) makes a return, it is sure to create history. In India, Cricketers and Bollywood stars hold a very special place in fans heart. The Coronavirus pandemic restricted them to watch their favourite cricketers on the field and now when the announcement has been made there is no holding back.
The Eng Vs WI series and Eng Vs Pak series has certainly given hope. According to BAARC India the Eng Vs WI (Raise the bat) series crossed the Ashes record in terms of views. The England Vs West Indies clocked 64.5 million views in compared to Ashes series which garnered 62.6 million. The Pakistan Vs England 1st was also hugely watched, however the numbers have not yet come forward.
Other than India the matches are televised in territories like Afghanistan, Australia, Bangladesh, Bhutan, Brunei, Malaysia, Canada, Carribbean, Arab World, Hong Kong, United States, United Kingdom, Sri Lanka, Singapore and Nepal.
With so much of distant from the sports since past few months, will help the tournament to catch more eyeballs. Moreover this year’s IPL will be a lot special for Cricket fans. Players like MS Dhoni, AB De Villiers will be back on the field again. When people are left with nothing to do during these unprecedented times, India’s biggest festival (IPL) will come as saviour for all of them. The tournament will add perfect dose of entertainment for the cricket fans.
With ICC T20 Cricket World being postponed, Broadcaster as well as the Board has high hope from IPL. On 2017, Star India acquired the Global Rights of IPL for $2.55 Billion for 5 year contract. With so much of precautions and SOP’s it will be interesting to see how the Governing Council, Franchises and the Board carries off the tournament like never before.