According to the Billboard report, “Watermelon Sugar” bounds 9 to 1 on the Digital Song Saleschart, up 614% to 63,000 downloads sold in the week ending of August 6. It pushes from 3 to 2 on Radio Songs, up 8% to 71.7 million audience impressions in the week ending August 9, and jumps from 29 to 18 on Streaming Songs, although down 1% to 14.2 million U.S. streams in the week ending August 6.
The song was on sale in Styles’ webstore via three physical/digital combination offerings during the tracking week ending Aug. 6. Consumers could buy cassette and vinyl singles (priced at $14.98-$15.98), with each purchase including a digital download; the download (the sale of which contributed to the latest tracking week) would be sent upon purchase, with physical versions due to arrive at a later date. The song (its original version and an instrumental) was also sale-priced to 69 cents at all digital retailers during the tracking week.
Harry Styles is the second One Direction member to top the Billboard Hot 100 chart. Before him, Zayn reached this spot back in 2016 with ‘Pillowtalk’. Watermelon Sugar surpassed his previous best ranking of No.4 which he gained with ‘Sign of the Times’ in 2017. The music video of Watermelon Sugar was released on 18 May, 2020.