With over 500 million active user base, India is the 2nd biggest internet market in the world after China. As internet is expanding rapidly, India has added over 100 million new internet users from rural areas in the past 2 years and the number is growing because of key factors like pandemic, digitization of businesses, etc.
In the year 2017 as per Google’s report, out of 400 million active internet users only 20% of them were fluent in English, for most users language barrier was becoming a more relevant issue than internet connectivity issues.
To counter this Google introduced “Neural Machine Translation” used in Google Translate, this helped in getting accurate and understandable translations than before. It also helped for translations between English and nine widely used languages in India – Hindi, Bengali, Marathi, Tamil, Telugu, Gujarati, Punjabi, Malayalam and Kannada.
Neural translation is a lot better than their old phrase-based system, translating full sentences at a time instead of parts of a sentence. It uses this broader context to help it figure out the most relevant translation, which it then rearranges and adjusts to be more like a human speaking with proper grammar.
Google recently announced MuRil (Multilingual Representations for Indian Languages), this AI Model will help Google to better understand human languages specifically local Indian Languages.
Google Search will now be available in more Indian languages such as Tamil, Telugu, Bangla, and Marathi in addition to Hindi and English. The new language tabs have been added four years after the Hindi tab was added, which led to a 10 times increase in Hindi queries in the country.
“We hope that today’s announcements provide a flavor of the depth of work underway — and which is required — to really make a universally potent and accessible Internet a reality. That said, the Internet in India is the sum of the work of millions of developers, content creators, news media, and online businesses, and it is only when this effort is undertaken at scale by the entire ecosystem, that we will help fulfill the truly meaningful promise of the billionth Indian coming online” said, Sanjay Gupta, Country Head & Vice President, Google India.
“Today, we are calling up the industry to take a Bharat-first approach and build an internet that works for every Indian” added, Country Head and VC, Google India.
After knowing all this, we are sure that this extended language support system will provide people to explore more with the help on internet, with a common framework across the several languages in the country.