Disney Plus Hotstar is currently busy in acquiring Digital rights of the upcoming Big budget Bollywood movies. If they gets successful in doing so, soon they will overtake the Indian digital market from Netflix and Amazon Prime Video.
DISNEY PLUS HOTSTAR
Hotstar is an Indian OTT streaming service owned by Novi Digital Entertainment, a subsidiary of Star India. Disney Plus Hotstar is the most subscribed OTT platform in India, as of 2018, with around 150 million active users and over 350 million downloads. If reports are to be believed, right now Hotstar has over 300 million active users in India.
The user base of Hotstar in India is quite more than Prime Video and Netflix. If they plan everything smartly from here, they have all the ingredients to become the nation’s biggest OTT service provider. Several reports suggest that Hotstar is acquires the rights of some big Bollywood movies of Summer 2020.
One of the biggest names in the list is ‘Laxmmi Bomb‘ starring one of country’s most successful actor, Akshay Kumar. From past 2 days, the news of the movie getting an OTT release was circulating on the Internet. Today, even Filmfare published an article saying the same. Other names in the list are Sadak 2 and Mimi.
Another reason why, Hotstar is gaining lots of subscribers this year is because they are focusing more on creating Indian originated web series like Special Ops, Hundred, Hostages, City of Dreams, Criminal Justice etc. Their new web series ‘Aarya‘ starring Sushmita Sen is right now getting lots of buzz from it’s first look. The series is scheduled to release this week.
Netflix lacked this thing the most in India, majority of their Indian content were critically rejected and were considered “waste of time“. But in this situation, Hotstar’s competition is with Prime Video who are also producing good quality Indian contents.
Right now, it’s feels like Hotstar is taking full advantage of the ongoing lockdown in India. They are giving away everything they have to acquire the rights of the upcoming movies. If they gets successful in doing so, Indians will eventually buy their subscriptions which is comparatively very cheap from Netflix and Prime Video.