TechUnbox Therapy's #100FREEiPhone12 creates a Record, 6M tweets within 3 hours

Unbox Therapy’s #100FREEiPhone12 creates a Record, 6M tweets within 3 hours


#100FREEiPhone12 has crossed 6 million tweets within 3 hours. The hashtag reserved its first spot on the trending section in Twitter India, USA, Australia, Pakistan and many more countries.

Youtuber Lewis Hilsenteger better known as Unbox Therapy has hosted the giveaway of 100 iPhone12s of variants Black, White, Red, Green and Blue on his YouTube channel yesterday.

Unbox Therapy 6 million tweets
#100FreeiPhone12 trending at number 1

Before the giveaway, Lew Later had over 74K followers on his Twitter account. As soon as the giveaway started, the number of followers increased to more than 450K, which is a record in itself. But, when the giveaway ended, people who didn’t find their name in the winners list started un-following the account. In the next 1 Hour, after the end of the giveaway stream, his Twitter followers slipped down to ~419.5K.

The live stream of the giveaway began on his YouTube channel at 8:30 PM IST (3:00PM GMT). The craze of the giveaway was at peak around 09:45 PM IST, when the number of live watching people crossed the milestone of 150K.

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To get an iPhone 12, one needed to follow Lew Later on Twitter and tweet with the hashtags #100FREEiPhone12. If the candidate gets selected, the host would send a DM and the shortlisted contestant would have to reply with his/her favourite color variant of the iPhone 12 within 2 minutes. And when these steps were fulfilled, shortlisted contestant become the winner of the iPhone. 20 units of iPhone 12 were kept for each color variant. The live stream continued for 3 hours where 100 winners were chosen.

Along with this hashtag, #Unboxtherapy and Green (Variant) were also trending on Twitter. The YouTuber has 3 YouTube channels. Unbox Therapy, the second biggest Tech Channel in the World with more than 17.5 million subscribers where he mostly uploads unboxing videos, Lew Later, where he discusses everything related to tech and LaterClips where he uploads short clips.

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